Kaia Gerber embraces a timeless adage from her mom: less is more. Growing up with Cindy Crawford, a ’90s supermodel famed for her bold brows, has shaped Gerber’s perspective on beauty—but she isn’t chasing every trend. The 24-year-old model isn’t ready to ditch her natural features for thin arches. She reveals she did skinny them down for a project once, but her natural brows are thick, and she plans to keep them that way. Instead, she relies on clever makeup tricks, like using her go-to concealer from Nars, the Radiant Creamy Concealer, to simulate the look without permanent changes. This brand partnership isn’t new for her: if she had to choose a single makeup line for life, Nars would be it, a brand she’s loved since her early days in front of the camera.
Francois Nars, the founder and creative director, has watched Gerber’s career unfold for nearly a decade. He reflects that she embodies the spirit of today’s supermodels while channeling the joy and dedication of icons from the past. Working with her on this campaign felt like stepping back into the era of those legendary figures—moments he cherishes as the driving force behind his love for the industry.
In a recent interview, Gerber discusses why joining Nars feels right at this moment, given her long-standing connection with Francois Nars and the brand. She recalls being cast in Persona when she was only around 13 or 14 and notes that any future collaboration would have felt perfect, yet timing can make all the difference. Her first introduction to Nars remains a defining memory for many fans: the Radiant Creamy Concealer, still a staple in her kit after more than a decade. She praises the brand’s inclusive shade range and versatility across skin tones, explaining how she’s refined her personal palette through years of use.
As for makeup tastes, Gerber says she’s never been drawn to loud or highly saturated looks. She favors more natural or slightly smoky aesthetics, and over time she’s grown to love the ritual of getting ready. Once focused more on work than personal style, she now cherishes makeup as a form of self-expression and mindfulness. She considers prepping for a night out as a kind of meditation, especially when shared with friends. For her, makeup isn’t about pleasing others as much as celebrating herself.
Her getting-ready routine is a ritual: music on, curling irons in place, and plenty of time to pace through the process without rushing. She often chats with friends or even a partner during the routine, turning makeup into a social, enjoyable experience.
Inspiration for her looks comes from the artists behind the scenes. She credits longtime makeup artist Nina Park and Diane Kendall for shaping her aesthetic and notes how valuable it is to observe professionals at work rather than scrolling on a phone. Gerber emphasizes that the best beauty education comes from asking questions and understanding the products and techniques people use.
Reuniting with François Nars in a high-profile campaign feels like a natural continuation of their shared history. He describes her as a true beauty who elevates rather than conceals, praising her for the color sensibility that makes Nars blushes so beloved. This collaboration underscores his belief that makeup should enhance beauty and celebrate individuality, not hide it.
When asked about lasting beauty wisdom, Gerber highlights a simple but powerful message from her mother: less is more. She suggests that makeup should serve as an extension of who you are, not a disguise. As for must-have products, she singles out the Nars Radiant Creamy Concealer as a constant—on her face almost all the time—and she remains a devoted blush enthusiast, naming Nars Orgasm as her first blush and a desert-island staple.
If there’s a trend she’d like to explore, it’s the challenge of skinny brows, though she’s hesitant about committing to them permanently. She admits she can fake the look, but fears over-plucking, especially around sensitive times of the month. She’s open to trying new looks she’s worn on set, noting that sometimes a style seen on set can become a favorite in everyday life.
